SEO Analyst

Location:  Troy, MI

 

SEO Specialist.

The SEO Specialist develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned clients, with the goal of generating increased targeted web traffic and increased lead generation for our clients. The SEO Specialist utilizes knowledge of natural search engine listings and employs the following SEO techniques:

• Broad keyword analysis and the selection of brand and longtail keyword combinations
• Reviews key metrics across the full website to access the effectiveness of SEO strategy
• Competitive site analysis to increase the effectiveness of on-page optimization
• Optimization of on page information including page content, meta tags, h tags, alt tags
• Internal linking strategies to disperse value throughout the whole site
• Submission of sites to Google and Bing Webmaster Tools
• May engage in inbound and outbound link placement
• May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)

The SEO Specialist collaborates with Account Advocates and may engage directly with clients and internal account team members (Sales Executives, Account Managers/Advocates, Digital Advertising Analysts, and Social Media Specialists) to achieve their strategic search engine optimization goals. The SEO specialist should have the ability to articulate this knowledge in a clear, professional manner via verbal and written communications to the internal teams and clients.

PRINCIPAL DUTIES & RESPONSIBILITIES:

• This position is responsible for developing, adhering to, and continually improving homepage, as well as additional pages as appropriate, SEO strategies and services based on an analysis of the competitive marketplace, which is used to maintain a level of consistent excellence in execution among the SEO Specialists.
• The SEO Specialist develops, generates, and interprets periodic performance reports to perform ongoing site traffic analysis, monitor organic search placement, and evaluate the effectiveness of the overall SEO strategy.
• The SEO Specialist collaborates with and supports the account team in achieving the clients’ strategic SEO goals. That support includes teaming with the Account Advocate or Sales Executive in responding to internal or client facing issues and inquiries in a timely and professional manner.
• Once trained, this position requires in-depth knowledge of the website products and services utilized by clients, as well as an understanding of how these products and services function individually and together to support the clients’ strategic goals.

ESSENTIAL FUNCTIONS:
SEO

• Develop, document, and update SEO strategy
• Monitor and analyze SEO tactics and strategies, and make ongoing changes to improve performance metrics
• Research and monitor industry news, trends and local market opportunities
• Participate in process improvement activities and initiatives
• May analyze and assess SEO tactics across a large number of websites that were optimized by another SEO Specialist to determine accuracy, professionalism, and effectiveness and provide appropriate feedback as needed

Client Communications

• Professionally respond verbally and in written communications to external client as required
• Ability to professionally interact with clients in verbal and written form
• Ability to effectively resolve client issues
• Effectively articulates the value of client’s SEO services to clients
• Provides SEO expertise to clients
• Successfully consults with dealers to maximize results
• Prepares monthly performance reports and updates for clients
• Ability to successfully manage high profile accounts
• Create processes, workflows, and tools needed to effectively manage dealer group business
• Ability to effectively analyze, summarize and present analytical reports to clients

Operational

• Document all customer communication and optimization activity
• Prepare internal performance reports as specified by management
• Prepare monthly performance reports and updates for clients
• Help define and improve the business processes for fulfilling client’s proactive service offerings

Teaming

• Participate in teaming initiatives
• Communicate additional sales opportunities as appropriate
• Relay customer strategies to internal SEO team members for SEO content creation and implementation
• Provide constructive feedback to teammates to ensure effective strategy implementation
• Effectively work with other team members including Account Advocates, Digital Advertising Analysts, Social Media Specialists, Technical Support Specialists, Digital Solutions Managers/Sales Account Executives, and fulfillment partners to achieve results
• All other tasks and duties as assigned by management
• Performs all job functions with a positive, professional attitude

 

 

PREVIOUS SKILLS OR EXPERIENCE DESIRED:

• Exceptional customer service skills
• Demonstrated ability to respond to clients in a competent and professional manner
• Be able to effectively communicate and demonstrate the value of our SEO work to internal team and external clients
• Understanding of search engine optimization best practices
• Demonstrated ability to execute search engine optimization activities
• Foundational understanding of internet and mainstream information technology concepts
• Ability to multi-task in a fast paced, ever changing, high tech environment
• Results oriented with exceptional work organization skills
• Ability to promote a commitment to excellence and continuous improvement
• Ability to be highly proactive in overcoming obstacles to project success
• Ability to professionally interact with internal teams to solve customer SEO issues and questions
• Exceptional written and verbal communications skills
• Strong interpersonal skills and the ability to work effectively with others
• The ability to work with minimal supervision
• Proven ability to manage and complete tasks according to assigned timeline
• Demonstrated ability to maintain poise under stress and to respond quickly, logically, and patiently to questions or requests
• Good business analysis skills
• Microsoft Word, Excel, Outlook
• Experience working in a corporate environment, preferably in a high tech environment
• Physical ability to perform all of the essential functions of the job

Education and Experience Requirements:

• 2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is preferred
• 1+ years of local search optimization and business and local listing experience preferred
• Understanding of technical architectural and web design preferred
• Experience with Search Engine Optimization concepts, current techniques and tools is required
• 1-2 years of experience in consumer Internet marketing is preferred
• 1+ years of written communications experience required
• Experience with basic HTML coding is required
• Proficiency in MS Office products (Excel, Word, Outlook) required
• 2+ years of experience in customer facing role required
• Bachelor’s degree from an accredited college or university is preferred.

 

Entry level is OK

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