OPPORTUNITY: MARKETING ANALYST
Location: Troy, MI
45-75K base plus
Our global client headquarters in Warren, Michigan is searching for a marketing professional who will be responsible for a variety of marketing and communication initiates that support key areas of client company.
Overall Goal of Position: Gather and study information to help client company make informed decisions about marketing our brand positioning and product launches.
Advertising/Editorial – maintain schedule, budget, and calendar while working with the creative team
Grow and maintain list of industry and professional publications
Work with the PR team to coordinate editorial and advertising content and make recommendations
Work with creative team to develop ads specific to finalized approach
Manage client’s external event list
Research new event opportunities as it relates to our business
Manage existing event list
Identify when speaking opportunities and/or participation is appropriate
Social Media (FB, Twitter, LinkedIn, Google+) – develop and maintain web presence with Marketing/Communications Coordinator support
Build global social media team
Define goals, develop content strategy, and establish processes
Coordinate regional posts
Marketing Campaigns – lead execution for client company
Assist Advanced Development with new product launches – development of marketing materials, internal communications, and promotions
Research and Analysis – assist with information gathering to support Marketing and Business Development activities
Manage competitive information through internal database (Mint) and make recommendations regarding new products, markets, regions and customers
Opportunity prioritization based on strategic and financial metrics
Voice of the customer – make recommendations and execute plan
Bachelor’s Degree in Marketing, Communications, Business or related discipline
0-2 years of relevant experience preferred but not required
Demonstrated results in market development/planning, customer communications or public relations related activities
Creative capabilities to develop product introduction and corporate communication
Demonstrated interpersonal skills within cross functional teams
Self-motivated to define and drive continuous improvement of processes
Strong computer skills
Social media savvy
A strategic thinker who also executes well.
Capable of engaging in an effective challenge process.
A change agent with the ability to create new mindsets and behaviors.
Comfortable operating in an entrepreneurial environment.
The ideal candidate will possess the skills and knowledge sought above but, of equal importance, he or she will be self-motivated, possess a positive attitude, and be a creative thinker. This is a “hands-on” position that requires both strategic and tactical aptitude. The role will work across the organization and will be responsible to gain support for recommendations. The successful candidate will be comfortable working with all levels in the organization.
The position will report to the Director of Marketing & Public Relations.